Marketing Materials

The Trade Gothic Family

The Trade Gothic Family is the Primary Typeface for Salient management Company. The fonts should be used for headings, text, etc. This typeface is used for clarity and readability. This relates the tone and voice the company wants to convey to the audience on each document. The idea is to remember to use the font that works and makes it professional and consistent with Salient’s image.

 

Adobe Garamond Pro Family

The Adobe Garamond Pro Family is the Secondary Typeface for Salient Management Company. The fonts should be used for quotes from clients and also special cases in a body of text. Make sure when using a quote, the quotation symbols are not lined up with the text.

 

Gill Sans MT

This font is used for logos

 

 

Office Materials

(to be used when marketing fonts are not available)

Arial Family

 

Garamond Family